Rūjiena county is one of the 110 administrative municipalities of the Republic of Latvia and it was established on July 1, 2009. The area of ​​the county is 352.2 km². The county consists of the town of Rūjiena and the territories of Ipiķi, Jeru, Lode and Vilpulka parishes. The administrative center is the town of Rūjiena. It borders the Republic of Estonia, Naukšēni, Mazsalaca and Burtnieki counties. Rūjiena county is located in the North Vidzeme Biosphere Reserve. There are really nice rural people in Rūjiena county, whose farms stand out with something special. The hosts will show their farms and treat with real rural benefits. Craftsmen will introduce their craft and allow guests to try it for themselves. Here you will also learn how to make the delicious Rūjiena ice cream, which still is made only from real milk and cream. If you want to relax in silence and get to know rural and small town life, then you have to go to Rūjiena region! For more information: www.rujiena.lv
In the New and Old Exhibition Hall, only the works of Rūjiena residents or artists related to Rūjiena can be seen. In one of the rooms of the Exhibition Hall you can see portraits of famous movie actors drawn by Jānis Vaivars from Rūjiena with the star autographs. A total of 109 actors were drawn. In addition to works of art, you can also see the wooden Lielvārde belt (from 36,000 wooden elements) made by students of Rūjiena Art School. If you want to get to know the town of Rūjiena better, go on a tour - ask the guide to be the head of the Exhibition Hall Līga Siliņa. You wont regret it! Together with Līga you will learn why "Sējēju" has a scar on his neck, where the Glendon mountains are located, what Gulbene swan and Ventspils Lenin do in Rūjiena, what was Robert Slokenberg's shortest sermon, why the Japanese planted sakura in Rūjiena, how they speak in Rūvene and much more.

The Japanese room is dedicated to the friendship between Rūjiena and Higashikawa (Japan). The room displays gifts from Japanese friends - Girls 'Day setting, Boys' Day setting, tea ceremony items, kimonos and other Japanese-related items. In spring, sakura blooms in Ternejas park and elsewhere in the town, which is also a Japanese gift to Rūjiena.

The Rūja river floodplain walking trail winds along the bank of the Rūja river for about two kilometers. The trail is suitable for leisurely walks for nature lovers. Walking along the trail, you will see a sightseeing platform with a charming landscape. The walk can also be combined with the town’s sights. The map of the river trail can be seen: here.
Rūjiena ice cream factory still operates in its legendary premises, respecting traditions. For years, the ice cream has been produced from milk and cream, using natural ingredients. When visiting the factory, you will be able to go on an exciting video tour of the Rūjiena ice cream factory and then taste several types of ice cream, including the new - Mini Melts ice cream balls, made of fresh milk, butter and cream, using only natural colors.
In Oleru manor you can feel the ancient breath of history and still live the rhythm of everyday work of the country manor. Built at the end of the 18th century in the style of early classicism, the manor complex is surrounded by a landscape garden, which maintains the traditions of mid-19th century romantic gardens, and the selection of fashionable plants and planning principles. The harmony of the nuanced green tones of the manor garden, the play of the moonlight and the well-thought-out smell of the selected flowering shrubs seamlessly change into the surrounding landscape and countryside views. The manor is home to a family of creative artists who open the doors of their house to others, organizing chamber music concerts and other events appropriate to the ancient site. Oleru manor offers themed “Garden stories” visits for groups, accommodation in one of the manor rooms, premises and garden rental events.
The Oleru bog trail leads through the forest to the observation tower on the side of the bog. In place of Oleru bog, there used to be a lake, the level of which was lowered by Baron Krīdeners, the owner of Oleru manor, around 1860. Now the whole location of the lake has turned into a swamp. Nature reserve "Oleru swamp" is located in the North Vidzeme Biosphere Reserve.
The manor house of Endzele manor with a tower and various facade decorations was built in 1880 by the heir of the manor Voldemārs Gustavs von Krīdeners. To this day, the manor has survived with many alterations. Endzele park is nearby. It was created in the seventies near the historical garden of Endzele manor. The dendrological park was created and maintained by the former director of Jeru Primary School Modris Kalnins. The dendrological plantation includes about 80 tree species, some of which are rare not only in North Vidzeme, but also in the whole territory of Latvia.

The collection garden "Cīruļi", which is well-kept around the owners' house, delights the eyes with many interesting and beautiful plants, ornamental shrubs and conifers. The main place here is created for diurnal flowers, the number of varieties of which already exceeds three hundred. The garden also delights with more than a hundred varieties of flocs, dozens of peony varieties, as well as a rich collection of astilbs and lilies.

Arriving at the blacksmith's workshop "Kalnmesteri", you will learn how interesting works of art are created from very ordinary things - armchairs, wind indicators, scale breakers, tables, wheelbarrows and decorative nails. There is an exhibition here and works of art can also be purchased.

Rūjiena St. Bertulis church was built in 1263, destroyed, rebuilt and transformed several times during its existence. After the last fire in 1974, a new tower was restored by the locals and in 2017 a new tower was built on the site of the burnt tower thanks to donations and municipal funds. The church houses a memorial plaque and a monument "On the Altar of the Fatherland" created by the sculptor Egons Zvirbulis to the members of the congregation who fell in the First World War and liberation struggles. The altarpiece by the Estonian German painter Friedrich Ludwig von Maidel (1795-1846), which was acquired in 1836 by Pastor Benjamin Bergman in Tartu for an entire cart of ancient Bibles, was saved and preserved in the fire.