HANSA project cities will learn from the best examples of promoting Hanseatic heritage

06.04.2016

From 10th to 15th April project “Hanseatic Approach to New Sustainable Alliances” (HANSA) partners will go on a study tour to Germany and Luxembourg. During the tour participants will explore examples of how to improve tourism offers in Hanseatic cities.

The study tour will start with a visit in Luxembourg, where the project partners will meet the Executive Secretary and other representatives of the European Institute of Cultural Routes. The Institute is the responsible body of the Council of Europe to care for their Cultural Routes. The project partners will learn about the concept of certified Routes and its quality demands. As the Hansa is a certified route, partners also will learn how they can gain from that label.  After Luxembourg tour participants will go to the German town Lemgo, where they will study local experience in emphasizing Hanseatic heritage by strong cooperation with citizens and stakeholders.

In Germany the project partners will also visit the Hanseatic capital Lübeck. The study tour participants will visit the  European Hansa Museum and city archive, that holds vast amounts of materials and historical sources. Partner cities will be able to get insight in those materials, therefore contributing to the research of their cities’ history. Project partners will also attend a seminar given by Lübeck-Travemünde Marketing, whose activities cover all tourism areas. The Mayor of Lübeck Mr. Bernd Saxe, who is also President of the Hansa, will give a reception to which stakeholders in Hanseatic development are invited. The aim of the study tour is to give the project partners varied inputs on how the Hanseatic brand can be developed in their own cities with quality aspects in focus.

 

It will be the second study tour of the project HANSA. The first one took place in the beginning of the project, when the partners visited all 9 cities involved in the project. Visits in each city included tourism information centres, museums and local sights. Both study tours will help to develop new tourism products and services and promote the Hanseatic heritage in the Central Baltic region.

 

From October 2015 to December 2018 11 partners from Latvia, Estonia and Sweden are working on the project “Hanseatic Approach to New Sustainable Alliances” (HANSA). Project is implemented with the support of European Regional Development Fund Central Baltic Programme 2014-2020. The aim of the project is to enhance the values of the historical Hanseatic League. Latvia in the project is represented by Cēsis Culture and Tourism Centre, Limbaži, Pārgauja, Koknese and Kuldīga municipalities, Valmiera City Council and Vidzeme Planning Region. Project partners from Estonia are Pärnu City Government and Viljandi Town Government, and Sweden is represented by Region Gotland and Inspiration Gotland, which is also the lead partner of the project. Read more about the project on our website. Follow HANSA project activities on our Facebook page!

 

More information:
Elīna Ignaškova
Valmiera City Council
Project Manager
Mob.: +371 26434629
E-mail: [email protected]
www.valmiera.lv
 
Information prepared by:
Jānis Rubulis
Public relations specialist in Vidzeme Planning Region
Mob.: +371 28735705