From 9th to 12th June partners of the project “Hanseatic Approach to New Sustainable Alliances” (HANSA) participated at the 36th International Hanseatic Day in Bergen (Norway). HANSA cities Pärnu, Viljandi (both – Estonia), Visby (Sweden), Kuldīga, Limbaži, Straupe and Valmiera (all – Latvia) presented city stands and offered entertaining performances. Project HANSA manager Inger Harlevi and Vidzeme Planning Region project manager Rūta Vasermane presented HANSA project and its communication activities in a seminar for tourism professionals.
63 Hanseatic cities had separate stands at the Hansa Market. Among them were Estonian cities Pärnu and Viljandi, Visby from Sweden and Latvian cities Kuldīga and Straupe. During the Hanseatic Days there were numerous musical and dance performances, where already mentioned cities were joined by Limbaži and Valmiera from Latvia.
“The interest for Hanseatic cities increases every year. The Hanseatic Day develops more and more and it attracts more and more attention. It is obvious, that the Hanseatic theme is an increasingly important topic, therefore it inspires cities to work even more actively,” says regular participant at the International Hanseatic Day Rudīte Vasile, Tourism Organizer from Pārgauja Municipality (Latvia), which is home for the smallest Hanseatic city in the world – Straupe.
This year’s Hanseatic Day also included a HanseChef competition, where high quality professionals from different cities took part. Traditional products were used during the contest, therefore emphasizing our common Hanseatic heritage.
More than 60 tourism professionals visited the tourism seminar for all Hanseatic cities. During the seminar a presentation was given by HANSA representatives I. Harlevi and R. Vasermane. They introduced the project and demonstrated, that HANSA activities can be adopted in other Hanseatic cities, therefore gaining unified visual identity and joint Hanseatic communication. The project HANSA is a good example, how EU funding can benefit a broader audience, not only partners of the specific project. Other projects that were introduced at the seminar was the COSME project HansaTour and the EUSBSR project HIPPO, that is closely linked to the HANSA project. The last part of the seminar was dedicated to examine how the Hansa could take better use of the label and the logo of Cultural Routes of the Council of Europe
The cooperation between the project HANSA and the City League Die Hanse for sure will continue. HANSA project manager I. Harlevi was re-elected as Vice President of Die Hanse, therefore facilitating the project’s connection to a broader context – all other Hanseatic cities.
From October 2015 to December 2018 11 partners from Latvia, Estonia and Sweden work on the project “Hanseatic Approach to New Sustainable Alliances” (HANSA). The project is implemented with the support from the European Regional Development Fund Central Baltic Programme 2014-2020. The aim of the project is to enhance the values of the historical Hanseatic League. Latvia is represented in the project by Cēsis Culture and Tourism Centre, Limbaži, Pārgauja, Koknese and Kuldīga municipalities, Valmiera City Council and Vidzeme Planning Region. Project partners from Estonia are Pärnu City Government and Viljandi Town Government, and Sweden is represented by Region Gotland and Inspiration Gotland, which is also the lead partner of the project. Read more about the project on our website
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