Meet a Hanseatic merchant in the Valmiera Tourist Information Centre


The interior of the Valmiera Tourist Information Centre has been improved with a design wall, which reflects the everyday life of Valmiera during the Hanseatic times. The purpose of the new design wall is to familiarize locals and guests of Valmiera with the historical events, particularly by showing the dynamic and active lifestyle of the medieval Valmiera and by allowing people to transform themselves into a medieval merchant.

The wall illustrates a trading scene by the Gauja River, where local craftsmen sell or exchange wax, hemp ropes, fur and leather, honey and crop with foreign merchants, who have stopped in Valmiera. It should be noted that Valmiera stood far apart from other cities, making it impossible to reach the city on foot. Therefore, one had to ride to Valmiera on a horse on protected roads or had to come overseas and then continue journey by the Gauja River.
Nevertheless, soon it became known far and wide that the best wax in the Nordic lands and fresh honey during the season can be found in Valmiera. Well-known was also the fact that the best leathersmiths and hemp rope weavers, as well as the most diligent farmers come from Valmiera. The foreign guests appreciated goods made in Valmiera, hence, also foreign vessels stopped in Valmiera more often.
No wonder soon after Valmiera was included in the biggest trading organization of that time in the Baltic Sea and the North Sea region – the Hanseatic League. Furthermore, Valmiera became a well-known and politically and economically active city of Livonia.
The design wall was created with the support of the project „Hanseatic Approach to New Sustainable Alliances” which is co-financed by the Central Baltic Programme 2014-2020. A tender for rights to design the wall for EUR 1687.95 was won by the “” Ltd.
Aiga Akmentina
Tourism Project Manager